48 SMART: BCard
+Smartan Dad

Friday, 2 November 2012

BCard

There's a new customer loyalty card in town called BCARD which is owned and managed by BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad. BCARD is Malaysia’s premier lifestyle and brand-focused reward program, partnering with merchants from various industries and businesses to offer their members an unparalleled value for their lifestyle choices.














I did a quick comparison between BCARD and BonusLink, the most popular customer loyalty card in Malaysia. Below is my findings:

Feature
BCard
BonusLink
Membership
Free
Free
Online application
Yes
Yes
Point Earning
RM 1 = 1 point
RM 2 = 1 point
Point Expiry
3 years
3 years
Supplementary Card
No
Yes
Actual Rebate
1%
0.5%



Currently most of the partners with BCARD are franchise brands owned by Berjaya Corporation. I believe they are working hard to get in more merchants. You can take a look here for the complete merchant list. If you are interested, you can sign up here for free.

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