BCard

There's a new customer loyalty card in town called BCARD which is owned and managed by BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad. BCARD is Malaysia’s premier lifestyle and brand-focused reward program, partnering with merchants from various industries and businesses to offer their members an unparalleled value for their lifestyle choices.

I did a quick comparison between BCARD and BonusLink, the most popular customer loyalty card in Malaysia. Below is my findings:

Feature	BCard	BonusLink
Membership	Free	Free
Online application	Yes	Yes
Point Earning	RM 1 = 1 point	RM 2 = 1 point
Point Expiry	3 years	3 years
Supplementary Card	No	Yes
Actual Rebate	1%	0.5%

Currently most of the partners with BCARD are franchise brands owned by Berjaya Corporation. I believe they are working hard to get in more merchants. You can take a look here for the complete merchant list. If you are interested, you can sign up here for free.